Understanding Search Engine Optimization (SEO)

Understanding Search Engine Optimization (SEO)

What’s the first thing you do when you sit down in front of your computer to look for a piece of information? You turn to a search engine (like Google, Yahoo!, or MSN) and use their services to find the information you’re looking for. In most cases you get hundreds or thousands – sometimes even millions – of search results for any given search word or phrase. So how do the search engines determine which websites make it to the top of the list?

Search engines periodically send their web bots out to “crawl” the internet and search for information. These search engines use special formulas to determine which websites are the most popular. They consider web traffic, the utilization of key words and phrases, and the number of links a website has on other sites – just to name a few. The actual formulas used by each search engine are unknown but we do know that there are several things that can be done to increase your chances of showing up near the top of a search engine’s list.

These tactics fall into the category of search engine optimization. They ensure that your website has all of the components necessary to be noticed by the bots when they crawl the internet searching for new information. They include the proper use of meta tags, keywords, site maps, outgoing links, incoming links, the use of original content, and much more. These are all things you need to keep in mind from the moment you start building a blog. The more attention you pay to these little details the better your chances of being noticed by the search engines.

Over the coming days we’ll talk a look at the different aspects of search engine optimization, or SEO. Keep these ideas in mind as you being to build your blog or website and, subsequently, write content to fill its pages. You can’t trick the serach engines into giving your site great page ranking but if you follow some standard SEO techniques you’ll find your website climbing the search engine ranks before you know it!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>