5 Tips for Incorporating SEO into Your Blog Posts

5 Tips for Incorporating SEO into Your Blog Posts

Keeping search engine optimization (or SEO) in mind as you blog is crucial to the success of your website. If you’re just starting out you might find blogging to meet SEO standards to be a bit difficult but it doesn’t need to be. Here are five quick tips to keep in mind as you get started.

5. Write Quality Content

There’s a saying amongst bloggers and webmasters that goes like this: “Content is king.” It’s true – and it’s important. The higher the quality of the posts you write – the more information you share- the more people will begin to trust you as an authority on your subject. If they trust you and view you as a valuable resource they’ll begin to link back to your site or directing others right to the post they liked. Posts that earn a lot of attention will earn the attention of the search engines as well.

4. Write Strong Titles

Make sure the title of each post is relevant to what you’re writing about. Google web crawlers, as well as those from other search engines, pay special attention to the titles used on pages and posts. Make sure you include the title of your post or the keywords represented in your post in the title tag that your post creates. You’ll also want to make sure you use strong words in your title, offering valuable insight as to what you’re going to talk about. This will make it easier for your readers to find the information they’re looking for.

3. Pay Attention to Keywords

You should be targeting certain keywords throughout your website and using them repeatedly as you write your posts. Not only should you use your keywords in your titles (as mentioned above) but you should be including them throughout the body of your post as well. If possible, break your post into sections and use your keywords in the header for each section (and use the header tag to make those subheads stand out). Google won’t rank you for a keyword if you don’t use that keyword frequently enough.

2. Deep Linking

Make sure you are not only using your keywords but are also using them to link to other pages on your blog. Yes, links to your blogs on other sites are helpful but linking to your own site (referred to as deep linking) is very helpful as well. Besides, cross linking to your own posts and pages will insure your readers can find the information they’re looking for without having to leave your site to find it elsewhere.

1. Anticipate

The best way to draw attention to your blog is to anticipate what topics people will be searching for and then writing high-quality, keyword-sensitive articles about those subjects. If you were looking for information on how to make a widget what keywords would you type into Google? Think about it and use those words when you write your posts.

It’s really not difficult to create a blog full of great SEO-friendly content. Take a few moments to review every post you write and determine if it is really SEO optimized. If not, tweak it a bit and you’ll be ready to publish!

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